Beijing Yintai Center was developed by Beijing Yintai Real Estate Co., Ltd. and is located at the southwest corner of the Guomao Bridge on the East Third Ring Road of the CBD. It was designed by the world-famous architect John C. Portman. Its elegant and simple design style reflects the nobility, majesty and grandeur, which is very consistent with Beijing in the new era. It is the highest point and landmark building of Chang'an Avenue in the new century. The total construction area of the project is 350,000 square meters, and the main building is 249.9 meters high.